We are all Toothpaste.
There is a Better Way to Wealth, Impact and Legacy.
We must stand out in the Sea of Sameness or drown.
It is impossible to differentiate in today’s overly crowded, highly commoditized, vast virtual world. Our marketing is making us more irrelevant every day. We must stop selling what we do and start leading as individuals. Do not doubt that your unique vision will drive revenue, create impact and build a legacy. In fact, it’s the only thing that ever will.
You are better than the next Google search.
In a world where Google serves up millions of direct competitors to our customers in a split second, we can no longer compete on WHAT we do and HOW we do it. Our only value proposition is in WHO we are as individuals and WHY we do it. When we live in the world of WHO-WHY, we leave everyone and their mother behind and become BIG FISH.
Define your WHO. Claim your WHY.
To turn customers into raving fans who will buy anything we sell, create true social impact and build lasting legacies, we must lead with what makes us uniquely human—our individual ideas, perspectives and vision. Let us discover our innate “Fishy Factor” and answer one simple and very powerful question: What do I stand for?
“Depth doesn’t come from what we do. Depth comes from who we are.”
— Me